I.Access Marketplace

• Develop vision

• Define Business Goals

• Conduct Market Research

• Do Competitive Analysis

• Evaluate Opportunities/Go-No-Go Scenarios

• Target Opportunities/Set New Direction

II. Develop External Strategies

• Develop Business Plan

• Conduct Risk Analysis

• Develop Market Penetration Strategy

  • Investigate Alliance, JVs, Outsources etc.

  • Plan Distribution, trade, sales processes

• Execute Business Plan

  • Advertising/Promotion Activities

  • New Product Introductions

  • Brand Management/ Sales

  • Sales Force Training

• Evaluate Performances

• Realign Strategies

• Realign Business/Marketing Plans

V. Start Over

• Identify New Opportunities